If you think about modernization and ingeniousness on one hand and on the other hand about computer companies, it is likely Microsoft will not be the first name popping up. Microsoft is the dull one given a face by PC from the ‘I am a mac’ commercials (see ‘Mac in Business’), which does not satisfies the innovative needs of customers. No cool phones or music devices but business innovation. Also in ‘Mac in Business’ can be read about the unwillingness of Apple to become widespread among businesses but there could be more. There is a possibility that Microsoft is fulfilling the needs of companies and beyond. Rob Preston from Information Week wrote about the innovation by Microsoft. No gadgets and no outstanding novelty, Microsoft innovates behind the scenes. It seems that cloud computing is becoming an obvious solution for cost saving. However, Hal Stern, Oracle president warned for wrong usage on the Cloud Computing Expo last week in New York: "I'd argue that if you'd run today's applications in the cloud with exactly the same utilization as you would in your own data center ... [it] will probably cost you more," he told his audience.
Microsoft is also looking towards the future and Steve Ballmer, Microsoft’s CEO, informed his employees about the big role cloud computing will play. “We need to be (and are) willing to change our business models to take advantage of the cloud,” he wrote in an email. Microsoft is investing heavily to make its
ambitions in the cloud accessible. With the release of Azure Services Platform, Microsoft four years of work became available and although mainstream adoption will take some time, the company is now gaining valuable customer information that can help building better platforms in the future. Precious information because of the expectations from the multinational that half of their future income will rain down from the cloud. So not all innovations are screaming to be noticed, some innovators silently make profit.
Microsoft is also looking towards the future and Steve Ballmer, Microsoft’s CEO, informed his employees about the big role cloud computing will play. “We need to be (and are) willing to change our business models to take advantage of the cloud,” he wrote in an email. Microsoft is investing heavily to make its
ambitions in the cloud accessible. With the release of Azure Services Platform, Microsoft four years of work became available and although mainstream adoption will take some time, the company is now gaining valuable customer information that can help building better platforms in the future. Precious information because of the expectations from the multinational that half of their future income will rain down from the cloud. So not all innovations are screaming to be noticed, some innovators silently make profit.