zaterdag 20 maart 2010

Mac in business


According to the results of a survey conducted by the Enterprise Desktop Alliance (EDA), Macs are much cheaper to manage in enterprises. 260 IT administrators with both Macs and PCs in large U.S. companies who are involved in some degree with IT cost calculations were asked about their opinion about IT management costs. In all of the seven used categories (software license fees, time troubleshooting, user training, help desk calls, system configuration and supporting infrastructure) the participants found Macs cheaper than PCs. Except for the category user training even more than 20% less expensive. So, when Apple computers are cheaper in management costs why are there not more businesses using them?
First thing always mentioned is the purchasing price, and while this is true for consumer computers, the costs of business-level Macs and Windows laptops are equal. So, if the price is the same and the managing costs are lower the question still stands; why are Macs not used more in business? The survey from the EDA included a question about the reason to purchase a Mac and employee preference, productivity and ease of technical support where the main three reasons. It seems skills and support are more important aspects than expenses because the first cost driven motive came in fifth place. From this we can deduce expense is not the most important factor for choosing Mac or Windows.
Galen Gruman, executive editor of InfoWorld, wrote the reason why Macs are not used more often in (big) business is "Apple's self-imposed corporate glass ceiling". Gruman thinks Apple sees enterprise sales as a by-product next to consumers, developers and small businesses.

Apple commercial

This conclusion is drawn from the fact that businesses have to figure everything out themselves. Not a problem for smaller companies with standard needs, but a lot harder for "more controlling and/or far flung" organizations. Beside that the lack of outside basic applications is problematic. Most speciality apps do not have a Mac version or just have a limited version. This gives Windows a head start. Furthermore, Apple is seems not willing to fulfil the needs of large companies. Showed by the lack of support of network systems and the unwillingness to satisfy enterprises in their need of technical support.
After all it seems the possibilities are in the hands of Apple. They score better on the management costs and due the growth of Apple on the consumer market, more people will have the skills and probably more will prefer Mac more often (most important purchase factor). But as long as Apple neglects the larger enterprises their role on the business market will stay little.

woensdag 17 maart 2010

While two dogs are fighting for a bone, a third runs away with it.

Over a decade ago a website was one of the main components of a communication policy of businesses all around the world. It was, and still is, the face of a company. But those days are over Sabrina Gibson, CEO of Smart and Sticky Marketing. With over 15 years of experience working in the Internet space she came to the conclusion a website is wasted money. If she would haven known about Word Press blogging earlier she: says “would have recommended everyone to leverage their website investment by learning Social Networking” she writes in her blog. Posts are search engine friendly, and search engines play a big role in finding on the web. Companies pay a lot of money to get their websites search engine optimized. Another big gain is the amount of time saved. Building a website is time-consuming while a blog can be made in several hours and kept up-to-date in seconds. Besides, think about the costs. No more expensive web designers, advertising agencies or others getting into the act. And that, I think, is where the shoe pinches. The designers and agencies are not there because they have no purpose. Of course everyone can ‘design’ a website, advertisement or blog, but to keep it appealing and attracting along time is not easy. Yes they cost money but if you lose believe in their designs or ideas it is possible to go another agency or designer. If your own mind is stuck you have a problem.Another reason for getting rid of your website given by Gibson is the attitude towards a blog or a website. Referring to your blog will provide the feeling of “resource and value”, while a website refer “feels like you are trying to sell them” she says. Are people that naïve? The power of social media comes from authenticity and in our social network society the opinion of other customers, users, people are more important than information from a company. Would we not be aware of the company behind the blog? Will we not feel tricked finding out? Are we really going to have more trust in a companies blog than in its website? The main goal is to fulfil the customers’ demands and they will blog (positive) about you. Gibson posted her view in September 2009 and I think there is some interesting truth in her story although we cannot write off company websites. A connecting mix of different kind of media should provide the message you want to convey. Nevertheless, Social media can help but there is more needed than maintaining a weblog; real life customer satisfaction could be the key.

maandag 15 maart 2010

Whopperface

“How can you show your slogan is really the way it is?” Must have been the thought of Burger King? “Have it your way” was taken literally and with a little help from technology the ultimate proof was realized. A hidden cam and a printer make it possible to get your own Whopper, and your own means really your own.



As you can see, a good example of the fun technology can bring into business and support a company’s statement. Way to go Burger King.

maandag 8 maart 2010

Living the Internet

Once upon a time the Internet stopped by turning down your computer, but those days are over. Nowadays ‘the’ Internet is all around us. The Internet of Things goes beyond the Information Society we live in, because the physical world is becoming an information system itself. It seems Manuel Castells’ believe that networks are the basic units of modern society is becoming a more real than ever. This means the world, including businesses, have to adjust and use this new network of networks. New technologies such as RFID support the Internet of Things in becoming widespread and help companies to optimize business processes. It will help to build complex autonomous systems, which can help us in daily life for example by reducing traffic, jams. But it could also help making decisions in security situations, for instance, to spot unauthorized persons in places they do not belong. Many more uses and applications can help customers and companies in realizing an easier world. This process will continue, just like this fairy tale…

zondag 7 maart 2010

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zaterdag 6 maart 2010

Old media try again

Last week Associated Press (AP) chief executive, Tom Curley, announced there will be a new division at AP that will help other old media sell their product threw new Internet-connected devices such as Apple's iPad. Although some services might be free, others need a subscription. Words like "historic" and "digital do-over" show old media still does not have a clue. They hope people will no longer count on Google but people are going to be willing to pay. Why still not trying to find new inventive ways of making money instead of roaming behind the herd? Source