In the enormous stream of information it is important to attract attention to communicate your message. An organization that understands this is Greenpeace. Two of their messages caught my attention last week, and that can be seen as a victory nowadays.
First of all there was the rebranding competition for BP. Now that the oil leak in the Gulf of Mexico is still polluting the environment and BP has plans to invest in tar sands, the dirtiest oil currently, Greenpeace found it time to change the nice flower logo into something more fitting and asked people to design and send in a new logo. An interactive and nice way to create attention for a problem.
Secondly, I stumbled across a Dutch campaign in which the environmental plans from some of the political leaders and their party are compared. Not just by a list but also with a website called "with bared buttocks" a proverb that best can be explained as showing what you have got, in this case their election plans. On the website you can choose a leader and he or she will dress down until he or she is naked and you can see the number of the place on the list.
These examples are two simple ways to communicate something not so extraordinary in an attractive way. Greenpeace is doing a good job with their communication because who does not remember the KitKat movie. An important capacity for an organisation or business to be heard.
First of all there was the rebranding competition for BP. Now that the oil leak in the Gulf of Mexico is still polluting the environment and BP has plans to invest in tar sands, the dirtiest oil currently, Greenpeace found it time to change the nice flower logo into something more fitting and asked people to design and send in a new logo. An interactive and nice way to create attention for a problem.
Secondly, I stumbled across a Dutch campaign in which the environmental plans from some of the political leaders and their party are compared. Not just by a list but also with a website called "with bared buttocks" a proverb that best can be explained as showing what you have got, in this case their election plans. On the website you can choose a leader and he or she will dress down until he or she is naked and you can see the number of the place on the list.
These examples are two simple ways to communicate something not so extraordinary in an attractive way. Greenpeace is doing a good job with their communication because who does not remember the KitKat movie. An important capacity for an organisation or business to be heard.
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