While two dogs are fighting for a bone, a third runs away with it.

Over a decade ago a website was one of the main components of a communication policy of businesses all around the world. It was, and still is, the face of a company. But those days are over Sabrina Gibson, CEO of Smart and Sticky Marketing. With over 15 years of experience working in the Internet space she came to the conclusion a website is wasted money. If she would haven known about Word Press blogging earlier she: says “would have recommended everyone to leverage their website investment by learning Social Networking” she writes in her blog. Posts are search engine friendly, and search engines play a big role in finding on the web. Companies pay a lot of money to get their websites search engine optimized. Another big gain is the amount of time saved. Building a website is time-consuming while a blog can be made in several hours and kept up-to-date in seconds. Besides, think about the costs. No more expensive web designers, advertising agencies or others getting into the act. And that, I think, is where the shoe pinches. The designers and agencies are not there because they have no purpose. Of course everyone can ‘design’ a website, advertisement or blog, but to keep it appealing and attracting along time is not easy. Yes they cost money but if you lose believe in their designs or ideas it is possible to go another agency or designer. If your own mind is stuck you have a problem.Another reason for getting rid of your website given by Gibson is the attitude towards a blog or a website. Referring to your blog will provide the feeling of “resource and value”, while a website refer “feels like you are trying to sell them” she says. Are people that naïve? The power of social media comes from authenticity and in our social network society the opinion of other customers, users, people are more important than information from a company. Would we not be aware of the company behind the blog? Will we not feel tricked finding out? Are we really going to have more trust in a companies blog than in its website? The main goal is to fulfil the customers’ demands and they will blog (positive) about you. Gibson posted her view in September 2009 and I think there is some interesting truth in her story although we cannot write off company websites. A connecting mix of different kind of media should provide the message you want to convey. Nevertheless, Social media can help but there is more needed than maintaining a weblog; real life customer satisfaction could be the key.